Marketing Tips and Techniques

Marketing Tips and Techniques

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Marketing Tips and Techniques for Affiliates

Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.
Test and track your ads and promotions for your affiliate programs. Tracking and testing your ads will show you exactly which ads, promotions and affiliate programs pay off the most for you and are excellent choices for you to continue to promote.
Publish an ezine. Your ezine will give you a powerful way to promote your affiliate programs to your subscribers. Choose affiliate programs that relate to the content of your ezine and that make it worth your while to promote them.
Promote your affiliate programs by recommending their products. You could recommend your affiliate programs to your ezine subscribers in your publisher's note or you could create a recommended resources section where you promote your affiliate programs in every issue. You could also recommend your affiliate programs to your visitors by creating a recommended affiliate programs section where you list your favorite affiliate programs along with descriptions of their products or services. In addition, you could create a best affiliate programs section that helps you build up your second tier by listing the affiliate programs that have paid off the most for you.
Write product reviews where you detail the benefits you like about your affiliate program's product. Make your product reviews honest and hype f~ree and post them on your site along with your other articles.
Write your own ads for your affiliate program. A good way to create your ads is to look at the ad copy on the site of the business you want to promote and also ads they provide for their affiliates to use, and use their unique selling proposition or USP to write your ads. Their unique selling proposition is a unique benefit that they promote in their ad copy that their competitors don't stress or offer to their visitors. It could be that their product saves lots of time, is easy to understand, that their product is a complete answer to a problem, or it could involve their price. Some businesses develop more than one USP so you'll be able to choose the one that you think works best in getting more targeted visitors to their site.
Try out the support of the companies you want to promote by asking questions. This will help you to find out how long it takes them to respond to emails (if they respond to emails) and how professional they are.
Create freebies that promote your affiliate programs. You could offer your visitors a f~ree email course, an ebook filled with your tips or articles or an ebook that provides your visitors with places to promote their businesses. When creating freebies for an affiliate program that is 2 tier, increase your profits by letting your affiliates in your second tier use your freebies as a promotional item.
Create a directory. Your directory could be an article, ezine, ebook or affiliate program directory. List your own resources within your directory to increase your commissions. For example, you could add your own affiliate programs to your affiliate programs directory or your ebooks to your ebook directory. Add a what's new section to your directory to garner more repeat traffic from your visitors. You could also provide a tutorial on the subject of your directory, or add things to your directory that your visitors can use on a regular basis to get more repeat traffic.
Run ezine ads for your affiliate programs. You could purchase sponsor, feature, classified or solo ads for your affiliate program. Choose ezines with subscribers targeted to be interested in the products of the business you want to promote. Run your ads for multiple issues in a row when possible to maximize the profit you get from your ads. You can also run free ads in ezines as many ezines offer free advertising on a weekly, monthly or per issue basis to get more new subscriptions. Running free ads can help you find out which ads work best, and which ezines are most responsive before you purchase ezine advertising.

Article by writer, Ken Hill. Get more marketing tips by joining Ken's Top Notch Marketing Ezine at: http://www.netpromarketer.com/ MORE RESOURCES:

Marketing Tips and Techniques

EMAIL AESTHETICS

The appearance of your email message affects the way your prospects feel about you and what you have to offer.

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer looks/sees before he/she reads.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.

DO`s and DON`Ts FOR ATTRACTIVE EMAILS

Don't use color fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

Use black text on a white background. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

Don't use uncommon fonts. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

Use the email marketers` favorite fonts: Arial, Times New Roman, and Courier New.

And please.

Don't use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)

Get Hyper with EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )

For a link to a web page, you need to write your link this way: http://www.anycompany.com. (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)

Always use Signature Tags

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the Tools/Options menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

7 Wise Ways to Collect Email Addresses and Build Your Mailing List.

OFFER A FREEBIE

You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
USE POP-UPS

Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

If you need a pop-up, you can pick one up free from Income for Life.
USE POSTCARDS

If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to visit your website to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a response form on every page of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
CONTESTS

Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address. Word to the wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service. If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, list your autoresponder address instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
JUST ASK

If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It`s time for you to set your traps and capture those emails!

     Sincerely,

     Bill Peckford
     Dartmouth
     NS, Canada
     902-435-4822

     http://www.make-money.ca

It`s time to get your slice of the online success pie. Sign up today and start earning a quiet fortune.

My wife and I are members of a number of affiliate programs and have our own Free and Low cost Marketing and Advertising Business. Our mission is to provide free and low cost marketing and advertising to small business and home sites.

Our primary affiliate program or home business is Global Domains International (GDI). The following is one of the ads which I use in my ad campaign for GDI:

The company I recommend as my Number #1 Work From Home Business Opportunity is called Global Domains International (GDI).
GDI is a very powerful business opportunity. The beauty and ease of this powerhouse company is in its powerful product, its simple system, and the fact it is so affordable. I have truly enjoyed working this business and look forward to many successful years to come. I believe in my heart this company will last my lifetime and beyond. I have been a successful network marketer for 10 years, and have seen companies come and go.

GDI has totally changed my life. It's shown me how to earn more money than I ever dreamed possible; without selling! You will never know how powerful GDI is unless you do yourself the favor of signing up for the free trial. There are very few times when something comes along that can really change your life. GDI is ready to prove it!

The following is a quote of the first paragraph of a large article published in the Network Marketing Business Journal (NMBJ): "Global Domains International, Inc.(GDI), has the potential to become the largest direct sales/network marketing company in the world in terms of number of distributors and customers! GDI sells Web domain names ending in .ws, and provides Web site creation and monthly hosting with e-mail service, all for less than most others charge for any one of these services. As you read this story and when you see the company's informational DVD, you'll understand why we a Network Marketing Business Journal (NMBJ) make this phenomenal statement."

Please turn up your audio and watch the GDI orientation video. or to view the presentation in Spanish click Espanol.

If you would like more information on the company, product, and income opportunity please Click Here.

Trying our products and seeing how our affiliate tools can make you money is the best way to decide if this is for you, and remember it's free to try out for 7 days. You can start your trial at any time by going to Freedom.ws and then entering my special access code, which is pcs2.

For more information on the history of GDI read Income for Life.