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Marketing Tips and Techniques


EMAIL AESTHETICS


The appearance of your email message affects the way your prospects feel about you and what you have to offer.


It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer looks/sees before he/she reads.


Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.


Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.


PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.


DO`s and DON`Ts FOR ATTRACTIVE EMAILS


Don't use color fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)


Use black text on a white background. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)


Don't use uncommon fonts. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).


Use the email marketers` favorite fonts: Arial, Times New Roman, and Courier New.


And please.


Don't use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)


Get Hyper with EMAIL HYPERLINKS


An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.


Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )


For a link to a web page, you need to write your link this way: http://www.anycompany.com. (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)


Always use Signature Tags

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.


If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the Tools/Options menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.




7 Wise Ways to Collect Email Addresses and Build Your Mailing List.


  • OFFER A FREEBIE

    You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.

  • USE POP-UPS

    Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

    Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

    If you need a pop-up, you can pick one up free from Income for Life.

  • USE POSTCARDS

    If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to visit your website to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.

  • SUBSCRIBER BOX ON EVERY PAGE

    This is a clever trick that so many people overlook. Put a response form on every page of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.

  • CONTESTS

    Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address. Word to the wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service. If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.

  • DISPLAY YOUR AUTORESPONDER ADDRESS

    Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, list your autoresponder address instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

  • JUST ASK

    If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

    Okay, you know what you want...you know what you need. It`s time for you to set your traps and capture those emails!
     Sincerely,

     Bill Peckford
     Dartmouth
     NS, Canada
     902-435-4822

     http://www.make-money.ca

It`s time to get your slice of the online success pie. Sign up today and startearning a quiet fortune.

If you pay money to run an ad, do you have any way of knowing if it's getting results or if it's worth your money? That's good knowledge to possess, don't you agree? If an ad is working great for you, generating leads and signups and basically making you a lot more money than it's costing you, it's a safe bet that you can run that same ad in more places similar to the venue or medium that you are now, and it will do well there too.

The problem is that most people never take the time or effort to setup tracking to see what's working for them. Many of you have probably produced a killer ad and never even knew it, from lack of testing. All serious marketers should have their own Ad Tracker. If you would like your own take a moment and look at the Ad Tracker that we use.

It's great to think creatively and artistically, but it's even better to think creatively and artistically while also being scientific about every ad you place and every dime you spend on marketing and promotion. If there's one thing we know every one of the highly successful Internet companies have in common, it's a great marketing department that knows how to manage and evaluate the data behind the sales, so that more and more sales come in.

Let's talk about the two acronyms you see in the title of this article, CPM and ROI. Do you know what they mean? CPM, in advertising lingo, means "Cost Per Thousand". In other words, your advertising CPM is what you pay for 1,000 pairs of eyeballs to see your advertising message. It's one of the the things that might help determine your advertising budget with a company. If one place to advertise costs three times as much as another, it still might be a much better deal if the CPM is lower. The lower your Cost Per Thousand, the better.

CPM is just one of the various scientific terms used in advertising. Consider some others you'll find on the Internet. CPA means "Cost Per Action". When you're purchasing leads, you might pay for them on a CPA basis, with the "action" being someone on the Internet filling out your lead generation form. CPC is similar to CPA. It stands for "Cost Per Click". This is what pay per click search engines use for bidding. You bid what you're willing to pay per click.

All of the above help you determine the master of all numbers, your ROI - Return on Investment. Your "Return on Investment" is how much money you made above and beyond what you spent on advertising. To determine ROI, you must carefully be tracking what advertising is leading to your sales. If you run an ad for $10 and you know it leads to $20 in commissions, then your ROI is positive. You made more than you spent. In this case, it's a safe bet to run that same ad again. If you spend $10 on advertising and you only make $5, then your ROI is negative. Your ad in this case should be adjusted and retested.

The purpose of this article is not to teach you everything there is to know about the science behind advertising, but rather to let you know that there is a scientific side of advertising, and you should be pursuing other means of learning about it. It could play a vital role in your success or failure.

You can be doing everything else right and still not succeed if you don't track your results. That alone is reason enough to do some exploration of your own on this topic and begin seeing your marketing results in a new light. Your success may be closer than you think, perhaps even one simple change away.

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